As recently as three years ago, podcasting was something that a few people had heard of while most people had not.
Podcasts slowly grew in popularity as content marketing agencies sought newer and more successful ways to grow audiences, but it wasn’t until 2021 that things really took off.
Now podcasting has exploded, becoming one of the most effective content marketing strategies out there being used by more businesses every day.
Is Podcasting The Next Big Thing?
This sudden growth suggests that SEO content marketing with podcasts is the next big thing that companies should be paying attention to in 2022.
Those studying this branch of the content marketing sector believe that there is a lot to gain by either creating content for podcasts or advertising on podcasts.
Three Important Predictions About Podcasting!
Based on this data, these are three predictions that business owners and SEO content marketing specialists can consider when weighing whether investing in podcasting can be beneficial for them:
- Podcasts Are Becoming More Popular - The interest in podcasts is growing exponentially these days, with more people than ever before tuning in. Experts monitoring this trend suggest that it is a good investment that should be included in content marketing strategies, as the visible trends suggest that the time will come when the entire internet is more podcast-based than digital-based. For now, content creators continue to experiment with both, but content marketing specialists believe that audio will gain a strong foothold over video as it is more convenient and can spread news faster.
- More People Are Learning About Podcasts Through Google - As the popularity of this type of content grows, Google is taking notice. Now SEO content marketing that includes podcasts is getting noticed, with the search engine serving podcast results along with its video results and webpage results. As it becomes easier to listen, more people are being exposed to and enjoying podcasts.
- Podcasts Cater To Everyone - Because they are easier and less expensive to make than quality videos, more businesses can invest in content marketing strategies that include podcasting and reach wider audiences. Catering to niche and under-represented audiences and finding new customers within them is becoming easier than reaching the same with video.
So What Is The Final Word on Podcasting?
What does all of this mean?
It suggests that for those looking for new content marketing techniques, podcasting may be the perfect solution this year.
2022 is definitely becoming the year of podcast SEO content marketing and now is the time to jump in with both feet and give it a try!